More information on BOLD the book and the app

On April 6 the new book of Shaun Smith and Andy Milligan will be launched in the Institute of Contemporary Arts, London. 'BOLD - how to be brave in business and win' is about fourteen successful brands that behave differently, like Zappos, Burberry, The Geek Squad, innocent, AirAsia X, Virgin Galactic of Six Senses Resort. The book is published by KoganPage:

There is not just the book. There is an iPad app as well, which enables you to make your own BOLD profile and access the ebook: