BOLD - how to be brave in business and win

Last Wednesday we were in London at the launch party for Shaun Smith' and Andy Milligan's book BOLD. This book is about the people behind 14 very successful brands and why their brands stand out. There's a lot more to tell about the book, since it is connected to an iPad app. If you want to know more read this.

On the way back at London City Airport we spoke another bold guy. A Dutchman who’s BOLD indeed, since he is the first publisher worldwide to have started an iPad magazine for diabetes: DiabetesDigital. The publisher's name is Frans Luyendijk and he was returning from an interview he filmed for the magazine in London.The magazine was launched in February and now has 1,300 subscribers.The number of diabetes is growing so there should be a market for it as long as they all buy iPads of course..